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Analytics

Our Analytics solution helps you to deeper understand the impact of your marketing drivers leveraging store level data and econometric modelling.

We understand that market research, no matter how scientifically pristine, is only successful when it achieves measurable business results. Whether you need traditional or innovative market research analysis, our team works side by side with you and our industry experts to address your toughest research challenges from brand, communications and customer experience to product development, segmentation and user experience. It’s crucial to understand the true impact of all major marketing drivers on your brand performance so that budget can be allocated on the most important levers. Leveraging store level data is the only way to take into consideration all those actions happening simultaneously in store.

Inside Tracks are able to distil mountains of data into easy-to-understand analytical reports that show your best course of action. The reports will become an integral part when making strategic business decisions.

Contact us to discuss your research requirements on 01283 552019 or click here