'Helping to identify missed sales opportunities'
Your I.T. systems monitor most elements of day-to-day operations but one thing you can’t measure is lost sales opportunities. They just sneak out of the door along with customer dissatisfaction!
Inside Tracks has been working for over 15 years helping retailers to see where they are
missing-out on sales through ordering, supply-chain and replenishing problems.
We audit the stores, unannounced and in some cases undercover.
The audits are not a “gap check”; they’re a precise survey of each product that’s off-sale.
Our database system incorporates your product file and compares it to our audit results so the output is instantly yours, in a format that you can use.
Our results give you another view on the capabilities/effectiveness of your Store
Managers/Teams and help you to unlock the potential of individual sites.
When sales levels are good our results “keep feet on the ground” and check that stores are maximising potential.
The audits can also incorporate other customer-focussed criteria such as till queue lengths, cleanliness, date codes and more.
Your I.T. won’t tell you that your products are actually on the shelf, rather than in the
warehouse, faced-up and ready to be dropped into a basket. We will.
Store Anytown sits at the top of the sales league tables – some way clear in fact. The Store Manager is on a pedestal – they must be good!
Our research indicates that whenever we go in and check, the store has over 10% of the products off-sale, in fact it’s over 30% in some short-life categories!
However big the sales are at this store, they should actually be a lot bigger! Actual sales, even when very good, are not an indicator of maximum possible sales.