Heat Mapping Surveys
Providing a graphical representation of your data analysis.
Where have your customers come from? How far are they willing to travel? Should you relocate or add another store? What is the likely level of cannibalisation of an existing store by opening a new one? How is shopping on-line reducing visits to stores and how does that vary by geography and geo-demographic factors?
Lot’s of key interesting questions, and by knowing the answer you would have vital insights into how to grow your business.
A heatmap is a visual method of representing which areas get the most attention in a color-coded chart. The advantages of heatmap analysis in surveys are
- Convert qualitative data in quantitative
- Save resources
- Gain deeper insights
- Higher conversion rates
Market researchers can visualise heatmap data analysis and generate reports based on the responses.
This is where we come in - we can answer all the questions above, and more with our heat mapping surveys.
Put us to the test!
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