About Us
Who are Inside Tracks?
Inside Tracks is owned and managed by Tim Sturla. With over 25 years experience working in the field of consumer and business insight, Tim focuses on helping his clients to reduce lost sales due to factors such as poor customer experience, inappropriate pricing and low on-shelf availability.
Every person in the Inside Tracks team share Tim’s vision and are all experienced professional auditors and researchers. Unlike other competitors we don’t hire inexperienced staff looking for a top-up income, or indeed people we don’t know. All of our people are skilled and dedicated to their role. There is a direct link between the office and the field team, so that we can react and change a project immediately.
Researchers are given a tight-brief for each activity they undertake, another vital part of the job that Tim is passionate about.
Services we provide
Customer Service, Consumer Behaviour, Auditing, Mystery Shopping, Customer Feedback Management, Customer Experience (CX), Consumer Insights, Price Checking, Reporting Systems & Surveys, Market Research and Health and Safety Auditing.
Services around InMoment, Qualtrics, Medallia, and Confirmit
Our Approach
We offer a bespoke service for each and every client, applying our skills and experience to devise the optimum way of obtaining the information required. Our approach is to always start with a blank sheet and make our initial assessment before deciding on the best way forward.
We endeavour to be as objective as possible, for example, by devising scoring sheets for each activity. By carefully constructing the right questions we can check that people are selling in the right way and optimising your sales.
As a small but tight knit, highly focused business we are able to deliver a consistent service with excellent parity of results. Comparative analysis is extremely important in showing trends in improvement (or otherwise!) and we organise our team such that this is achievable.
When presenting our findings we give an open and honest appraisal.
Interested in our services?
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