Retail Competitor Analysis
Our in-depth competitor analysis provides insights into your competitors' pricing strategies and in-store activities across key FMCG and CPG categories.
Competition is inevitable in every industry and as more brands come out, this is only getting more competitive.
Most companies want to see what the competition is doing and whether they can win more shelf space against the competition.
It’s important to keep your finger on the pulse when it comes to
your competition so that you can react quickly and re-gain any
lost market share.
A retail competitive analysis is the process of collecting and evaluating competitive information to reveal insights which if acted upon can give your brand a strong advantage over others. The information you would collect is competitor activity and their products, then you would find our what their customers’ felt towards that company.
Benefits of conducting a retail competitive analysis are:
- You can undertake better strategic planning including benchmarking
- Your decision-making will be at a lower risk due to the knowledge you have
- Marketing campaigns will be more effective and on target
- You can be ready for any threats and opportunities in your marketplace
- Any new product launch will be more targeted and prepared
We can help to look at your competitors with an unbiased view using standardised reporting and scoring methodology.
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